Last Updated on October 14, 2026 by TMB
A survey conducted across the Asia Pacific has concluded that nearly half of consumers are likely to use stablecoins within five years. Research published by American multinational financial services corporation Visa found that favorable sentiment toward stablecoins is improving, with about 46% of surveyed respondents willing to use the asset class.
Visa published a press release stating that it surveyed 14,250 consumers across 14 Asia Pacific markets. The research reveals that people are interested in using stablecoins for practical transactions, including cross-border payments and transfers, travel expenses, and other everyday spending. Visa says consumers now see these assets as tools for simple transactions rather than something reserved for crypto trading. The 46% recorded for willingness and intent is considerably higher than the 16% of respondents who have used them in the previous 12 months.
Willingness Improves Even Amid Concerns
Speaking on the findings, Visa’s Asia Pacific Head of Digital Currencies Nischint Sanghavi said:
“We’re seeing a meaningful shift in how consumers across Asia Pacific think about stablecoins. Consumers are beginning to see how stablecoins could support the ways they already spend and move money, particularly through online purchases, travel, and cross-border transfers. The opportunity now is to turn that interest into trusted and familiar payment experiences that work at scale.”
Interestingly, the press release notes that concerns about trust remain, along with a general lack of public understanding of stablecoins. These create barriers to widespread adoption. For instance, the survey finds that nearly half of respondents believe that stablecoins only function as tools for purchasing and selling other crypto assets.
The survey has also found that awareness of stablecoins and readiness to explore them are high in some locations. For instance, the highest recorded levels of awareness are Hong Kong, India, and Thailand, at 84%, 80%, and 77%, respectively. For intent, the strongest are Vietnam and India, each at 67%. However, although awareness across the region is 66%, understanding of stablecoins and how they work was recorded at 6%. In fact, 41% of respondents believe stablecoins’ value can increase, like other assets.
Trust and Security are the Largest Barriers
Trust in stablecoins is another issue the findings highlight. For instance, 38% of respondents who are aware of but have never used stablecoins say they are worried about fraud. For 36%, the problem is that they do not understand these assets. Respondents also show an interest in regulated institutions overseeing stablecoins, including government entities and banks or other financial institutions.
Visa concludes that while interest is rising, stablecoin adoption depends on understanding, security, and ease of use. According to the release, people want trusted, familiar ways to use stablecoins, even though they are aware of the assets. Visa says that through its Visa Stablecoin Platform, it is collaborating with financial institutions to bring security, usability, and compliance to the stablecoin experience.
